Currently, many of us are fundraising for those on the front lines — a husband, son, friend, brother, sister, coworker, or neighbor. But how may we do this ethically? How may we convey burning emotions without resorting to shock tactics? Iryna Huk, Head of the Leleka-Ukraine Foundation and speaker at the Heroes' Backbone Professional Fundraisers' Summit hosted by ISAR Ednannia on September 12 will share insights on "intuitive fundraising" in social media.
Iryna Huk has been involved in medical volunteering for the military for over 10 years, starting with providing basic medical supplies and the first NATO-standard first aid kits to now leading a tactical medical foundation and advocating for changes in national medical supply standards. The Leleka-Ukraine Foundation, a Ukrainian-American initiative, has specialized in tactical medical support to the military since 2014. During the full-scale invasion, the foundation has focused on equipping combat medics with medical backpacks, specialized supplies, stretchers, evacuation vehicles, and electronic warfare systems to protect against FPV drones. In the last 12 months alone, the foundation has provided over 174 million UAH in aid to the medics of the Defense Forces.
From Iryna Huk, you will also learn how to raise funds for the military in the third year of the war, even if you're not a professional marketer or advertiser, and why every member of a charity team should connect with the people in the trenches, rather than just seeing effectiveness in graphs, numbers, and completed projects.
Register now for the Heroes' Backbone Professional Fundraisers' Summit to learn more about the fundraising projects of the Leleka-Ukraine Foundation. Click here to register: https://forms.gle/U5CKDW2wjWnm4eD36
